Premiere Properties SAL is one of the leading real estate services and consultancy providers in Lebanon. We offer a full range of professional real estate services tailored to meet the needs of both local and overseas clients.

Company Values (IMEC)

Our core values are based on excellence, effort and dedication to achieve the best results, the provision of the highest possible standards of services to our clients, innovation and quality. 

        Integrity

—  Being honest and ethical at all times.

—  Consistently being fair with all.

—  Being courteous and respectful with everyone.

—  Respect confidentiality.

        Mutual Profitability

—  Focus on results and performance to make sound business decisions and achieve our goals.

—  Developing strategies which enable us to succeed and grow, both individually and as an organization.

—  Taking actions to continually control costs without compromising performance.

Excellence

—  Being totally committed and consistently enthusiastic about what we do.

—  Continually improving performance through education and learning experiences.

—  Uniform policies applied in ways which consistently promote outstanding performance.

    Communication

—  Consistently communicating expectations and information in clear, timely, positive and respectful ways with all - including responding back to others.

—  Through a consistent quality image in our advertising and company communications/newsletter, educating internally and the public about our company's expertise, successes and real estate trends in ways that benefit all.

—  Making optimum use of new technologies that improve our communications, decision-making and business practices.

Our Services

Benchmarking the community:

—  Confirm market conditions

—  Determine competitive set

—  Gather data - product type, pricing, positioning

—  Analyze the data

—  Properly position your community

Product Development:

—  Floor plan evaluation

—  Product configuration

—  Specifications

—  Community amenities

Community Orientation:

—  Plan approvals and permits

—  Timelines

—  Product and phasing plans

—  Lender requirements for presales

—  Government regulations

—  Existing marketing strategy, budget and materials

Sales Planning:

—  Phasing / release plans

—  Pricing strategies

—  Absorption schedules

—  Pre-sale requirements

—  Financial consideration

—  Sales staffing

Marketing :

—  Determine marketing budget based on projected sellout

—  Build and analyze market research

—  Establish the brand personality

—  Create position statements and USPs

—  Identify targets, both geographic and psychographic

—  Develop strategic plan to generate leads and traffic

—  Create media schedule*

—  Create public relations plan*

—  Create and produce collateral materials*

*This section requires an appointment of Ad Agency, depending on the Budget

Customer Relationship Management (CRM)

—  Leads & prospects processing

—  Client Database analysis and protection

—  Sales & Purchase agreement (SPA) processing

—  Handling customer enquiry and complaints

Compliance control and implementation

Legal Documents:

—  With counsel, finalize all necessary documentation

—  Escrow agreement

—  Reservation forms

—  Purchase and sale agreement

Integrated Communications:

—  Develop prospect, buyer & broker communications

—  Developer Communication

—  Strategy review

—  Sales projections

—  Marketing tactics

—  Development schedules

—  Ongoing Broker communications

—  Special events

—  E-blasts

—  Broker network outreach